It is now fairly easy to re-brand archweb.
Replacing logos is still a bit of work.
Here is a summary of the text files that need to be changed to
re-brand it, from the text side.

Files used to configure branding/url stuff
------------------------------------------

 * `settings.py`
 * `templates/templatetags/package_extras.py`
 * `main/templatetags/wiki.py`
 * `main/templatetags/bugs.py`

Files with minor Arch stuff that's just easier to patch
-------------------------------------------------------

`templates/packages/flaghelp.html`
 * link to "arch-general" mailing list

`templates/packages/flag.html`
 * link to "arch-general" mailing list

`templates/packages/removed.html`
 * link to AUR

`templates/packages/search.html`
 * link to AUR

`urls.py`

Files with a significant amount of Arch-specific content:
---------------------------------------------------------

`templates/base.html`
 * main navbar
   * link to `bbs.archlinux.org`
   * link to the AUR
 * logged in navbar
   * link to "arch-dev" mailing list
   * link to `stats.archlinux.org/munin`
 * copyright statement is Arch-specific.

`templates/public/index.html`
 * The text in the intro box describes Arch Linux.
 * sidebar
   * Community
     * link to `planet.archlinux.org`
   * Support
     * link to `schwag.archlinux.ca`
     * link to `www.zazzle.com/archlinux*`
     * link to `www.freewear.org/?page=list_items&org=Archlinux`
   * Development
     * link to `projects.archlinux.org` ("Official Arch projects")
   * More Resources
     * link to wiki article "Arch Linux Press Review"
 * Below sidebar
   * Arch's donate button
   * Arch's sponsors

`templates/public/feeds.html`
 * links to AUR
 * links to feeds on `bugs.archlinux.org`

Files with totally Arch-specific content:
-----------------------------------------

 * `templates/public/about.html`
 * `templates/public/art.html`
 * `templates/public/donate.html`
 * `templates/public/download.html`
 * `templates/public/svn.html`